The Way We Work

The Way We Work

The Way We Work outlines which aspects of digital marketing that  Taylor Partners provide as a service.

Taylor Partners works closely with its clients to fully understand their corporate strategy and business objectives. We then advise on the digital marketing requirements and where appropriate will contract with relevant suppliers to deliver against those requirements. Typically the range of services that we offer are:

  • Digital marketing strategy
  • Research & benchmarking
  • Content marketing and marketing automation
  • Website development
  • Mobile optimisation
  • Ecommerce
  • Email marketing
  • Social media
  • PPC & display advertising
  • Search Engine Optimisation
  • Project management

If you would like to discuss any of the above then please get in touch.     Get in touch

Taylor Partners uses CIM/CAM recognised methodologies to develop digital strategies for its clients.  As digital is now mainstream then any strategy must be part of the overall corporate strategy and be designed to help deliver the business objectives.

Typically our starting point is to carry out a situational analysis of the client’s current digital position.  This will involve a competitive comparison exercise, gap analysis, SWOT, PESTEL and a review of the metrics associated with their current digital position.

The next part of the exercise is to agree the objectives for the digital marketing strategy including SMART KPIs. This then leads to determining the appropriate strategy, tactics and actions associated with delivering the objectives. An additional important part of this exercise is to monitor and measure the results to both inform the process as well as calculating the ROI where possible.

This approach can be applied to all or any any aspect of the digital marketing strategy

If you would like to know more or discuss a specific project then please get in touch. Get in touch

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Content Marketing & Automation brings together the various silos (web, email, social, rich media and analytics) together into a single platform which allows a self-service approach to digital marketing campaigns.  And when this is harnessed to automated processes then content marketing really begins to leverage the digital marketing effort with better response rates and greater efficiencies.

In addition lead generation, nurturing and scoring means that the user journey through the conversion funnel can be monitored and measured bringing greater alignment between sales and marketing which in turn allows for the measurement of the Return on Marketing Investment (ROMI).

Jumplead have produced a guide to Lead Generation Strategies and you can download it here.  Download

 

Increasingly people are looking at the web on devices other than a PC or laptop. For many it’s the only way that they access the internet.

Web development therefore must take this into consideration alongside the needs of the business whether that’s ecommerce, functionality or information. The business must look at whether a dedicated app, a dedicated mobile website or a responsive solution is right.

Taylor Partners will help the business determine the approach and then working with the appropriate partners develop the solution or solutions.  Taylor Partners will project manage the process end to end.  If you would like to see some examples of the projects visit our portfolio.     Portfolio

Social Media is now mainstream but still needs careful consideration when applying it to a business as it has both the power to help and hinder a business.

Like everything we do at Taylor Partners we believe that social media should be approached strategically and objectives and KPIs should be set at the outset. Listening is often the first step we embark on and can either recommend free social media monitoring tools or we will work with partners for more sophisticated projects.

Identifying the resource required for social media is also an important part  of what we do including training and providing social media policy guidelines.

 

You can always follow @wrpt on Twitter 

There are times when SEO is the starting point of any digital strategy and the design and build follow on from that.  It all depends on the business.

Again the Taylor Partners approach is to engage with the appropriate SEO partner depending on the business requirement and budget.

Monitoring performance and understanding the metrics of any digital marketing strategy is essential to check whether it is on track and whether it is making a return on its investment.  Taylor Partners will set up  the appropriate dashboards so that your business can at a glance how its digital projects are performing against plan.

 

If you would like to know more then please get in touch. Get in touch