Tag Archives: social media
26
Apr

Robson Macintosh – Independent Financial Advisors

Rob Mac is celebrating 25 years of continued growth as independent financial advisors. The company is now focussing on a lead generation and content marketing strategy of which a their new website is key.

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18
Nov

Significant Challenges for Financial Services using Social Media

Identify Theft Financial services are in difficult place when it comes to adopting social media as part of their communications strategy.  This is primarily due to the risks that social media can represent to them i.e. regulatory, reputation and operational risk. While banking, insurance, pension and investment companies are seeking to earn or re-gain the trust […]

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20
Jan

Third Parties First, Vendors Last – an explanation

Third Parties First, Vendors Last – an explanation When I talk to people about content marketing, one of the key phrases I use is “Third parties first, vendors last” as being the new mantra of the buying decision process.  I’m then often asked to explain what this means, so I thought I’d put into a […]

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28
Nov

Adam and Eve Skincare

Adam and Eve Skincare is a new company selling natural skincare aimed at young adults. As a start-up there was a limited budget in order to develop a full e-commerce site.  Using WordPress with WooCommerce however it was possible to achieve this as well as integrating it with the appropriate social media channels.

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15
Apr

Content Marketing – why now? Part 2

In last week’s blog I commented on the increased interest and resource being allocated to content marketing as evidenced in Econsultancy’s latest Quarterly Intelligence briefing for Digital Trends for 2013. So this week I want to explore why content marketing is as significant to marketers as social media and mobile optimisation. I’m sure that there […]

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