Tag Archives: mobile strategy
20
Jan

Third Parties First, Vendors Last – an explanation

Third Parties First, Vendors Last – an explanation When I talk to people about content marketing, one of the key phrases I use is “Third parties first, vendors last” as being the new mantra of the buying decision process.  I’m then often asked to explain what this means, so I thought I’d put into a […]

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28
Nov

Royal London Group | Bright Grey | Scottish Provident

I was recruited to specifically help develop the digital strategy for the protection insurance companies – Bright Grey and Scottish Provident with the Royal London Group. Specifically: – The development of a content marketing strategy for   customer acquisition – Stakeholder communication through written and   workshop presentations – SEO audit and strategy development of […]

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28
Nov

Adam and Eve Skincare

Adam and Eve Skincare is a new company selling natural skincare aimed at young adults. As a start-up there was a limited budget in order to develop a full e-commerce site.  Using WordPress with WooCommerce however it was possible to achieve this as well as integrating it with the appropriate social media channels.

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07
Sep

Strawberries in December – Immediacy versus anticipation

Do you remember when you could only buy strawberries in July and early August? The anticipation was so much greater then because it was something to look forward to compared to today when we can buy them all the year round. Not only that but it devalues the experience too. We can eat ordinary strawberries […]

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22
Jun

Social Media – Manage it

Okay so we’ve got the message – you need social media as part of your digital marketing strategy.  Although I suspect the truth for the majority of businesses is we are actually in the mid ’90s in internet time.  In other words consciousness of social media has reached such a level that companies believe that […]

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