Tag Archives: lead scoring
28
Nov

Royal London Group | Bright Grey | Scottish Provident

I was recruited to specifically help develop the digital strategy for the protection insurance companies – Bright Grey and Scottish Provident with the Royal London Group. Specifically: – The development of a content marketing strategy for   customer acquisition – Stakeholder communication through written and   workshop presentations – SEO audit and strategy development of […]

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28
Nov

Adam and Eve Skincare

Adam and Eve Skincare is a new company selling natural skincare aimed at young adults. As a start-up there was a limited budget in order to develop a full e-commerce site.  Using WordPress with WooCommerce however it was possible to achieve this as well as integrating it with the appropriate social media channels.

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31
Jul

Acquiring, nurturing and converting leads into sales – Content marketing part 8 (2)

So back to acquiring, nurturing and converting leads into sales – part 2. A quick reminder of what we looked at before in the previous article:   We looked at the Non Awareness and Awareness part of the customer journey and now I’m going to explore Understanding and Interest. You won’t see understanding in every […]

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09
Jul

Acquiring, nurturing and converting leads into sales – Content marketing part 8 (1)

Acquiring, nurturing and converting leads into sales Converting leads into sales has to be the objective of all this audience development and content marketing activity. We talked earlier about the conversion funnel which is also referred to as the customer journey.  There’s lots of versions of this out there but here’s mine.     Just […]

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05
Jun

Audience development strategy – Content marketing part 7

Audience development strategy So hopefully if you’ve followed the previous 6 steps you’re up and running publishing great content! Sadly that is only half the job done as it would be a pointless exercise if no one can find, read and enjoy all this great content.  You therefore need an audience development strategy to help […]

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