Tag Archives: content marketing
26
Feb

Content Marketing in Scotland – not yet

Content Marketing in Scotland – not yet I’ve been writing about content marketing for the last 18 months. I reckon that is a reasonable length of time in the fast changing digital world. Yet the term has almost no resonance in Scotland as far as I can tell. Every report I read about digital trends […]

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20
Jan

Third Parties First, Vendors Last – an explanation

Third Parties First, Vendors Last – an explanation When I talk to people about content marketing, one of the key phrases I use is “Third parties first, vendors last” as being the new mantra of the buying decision process.  I’m then often asked to explain what this means, so I thought I’d put into a […]

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28
Nov

Royal London Group | Bright Grey | Scottish Provident

I was recruited to specifically help develop the digital strategy for the protection insurance companies – Bright Grey and Scottish Provident with the Royal London Group. Specifically: – The development of a content marketing strategy for   customer acquisition – Stakeholder communication through written and   workshop presentations – SEO audit and strategy development of […]

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28
Nov

Adam and Eve Skincare

Adam and Eve Skincare is a new company selling natural skincare aimed at young adults. As a start-up there was a limited budget in order to develop a full e-commerce site.  Using WordPress with WooCommerce however it was possible to achieve this as well as integrating it with the appropriate social media channels.

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31
Jul

Acquiring, nurturing and converting leads into sales – Content marketing part 8 (2)

So back to acquiring, nurturing and converting leads into sales – part 2. A quick reminder of what we looked at before in the previous article:   We looked at the Non Awareness and Awareness part of the customer journey and now I’m going to explore Understanding and Interest. You won’t see understanding in every […]

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