Royal London Group | Bright Grey | Scottish Provident

Royal London Group | Bright Grey | Scottish Provident

I was recruited to specifically help develop the digital strategy for the protection insurance companies – Bright Grey and Scottish Provident with the Royal London Group.

Specifically:

– The development of a content marketing strategy for   customer acquisition

– Stakeholder communication through written and   workshop presentations

– SEO audit and strategy development of current web   activity

– Advise on move from bespoke to enterprise CMS

– Introduce content marketing strategy &  marketing automation

– Launch B2B Twitter pilot

– Provide LinkedIn training across the business

– Email marketing