My Choice Corporate

My Choice Corporate

My Choice Corporate was a new product launch of a prepaid debit card aimed at businesses. A content marketing strategy was adopted from the outset and I worked with the client on persona development, messaging, user journeys and a content plan. In addition a new website was created that reflected this and Hubspot was used as the marketing automation platform.

This was a complete end to end exercise and the schedule was extremely challenging. Since launch the company has been successfully building their customer base using a content marketing strategy.

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