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Podcast on Content Marketing in Financial Services with Roger Edwards

Roger Edwards Marketing

Roger Edwards and I used to work together when he was marketing director at Bright Grey the protection insurance business of the Royal London Group. Roger now runs his own marketing consultancy that focuses on the financial services sector.  He also runs a highly successful podcast series of which this is number 32.  I was delighted to be asked by Roger on my thoughts on content marketing for financial services.

In the podcast we look at:

  • the difference between interruption and permission marketing
  • why content marketing is necessary to reach target audiences
  • persona development
  • creating content from all parts of the business
  • listening to your customers
  • different types of content
  • what the financial services sector needs to do to adopt content marketing

 

 

To see the programme notes and to sign up for Roger’s regular podcast visit Roger Edwards Marketing

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