Why GDPR is Good for Inbound Marketing

For the last year I’ve attended various webinars and seminars on GDPR. I’ve read numerous blogs and followed the guidelines from the ICO website.  I have to admit that I was initially somewhat sceptical about the changes to the law, however as time has gone on I’ve reached the conclusion that I see it as a positive for organisations. So despite the hard work required for many businesses to comply with the new regulation, from a marketing perspective I see this as a good opportunity for those that embrace the change.


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