Archive | Clients
31
Jan

Everyone is responsible for great content

I was given a timely reminder of how everyone in an organisation can contribute to great content when I was recently running a workshop with an IFA in Edinburgh. I was keen to understand what are the issues that are important to this company’s clients, or “worries” as one of the directors put it. I like […]

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18
Nov

Significant Challenges for Financial Services using Social Media

Identify Theft Financial services are in difficult place when it comes to adopting social media as part of their communications strategy.  This is primarily due to the risks that social media can represent to them i.e. regulatory, reputation and operational risk. While banking, insurance, pension and investment companies are seeking to earn or re-gain the trust […]

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12
Feb

Corporate Social Networking for Dock Workers

Typically when you see promotional videos for corporate social networking tools like Yammer, Slack, Chatter and Facebook for Business, they tend to show office based environments with bright young things sharing great ideas. Well in the same way that the mobile telephone industry misunderstood its actual target market back in the day, then I’m wondering […]

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10
Apr

When Content Marketing Is Just Not Appropriate

As you know I’m a big fan of content marketing and write about the subject on a regular basis.  What you may not know is that I’m also a fan of the BBC as a source of news.  So it came as something of a surprise when I realised that these two interests have begun […]

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19
Feb

Podcast on Content Marketing in Financial Services with Roger Edwards

Roger Edwards and I used to work together when he was marketing director at Bright Grey the protection insurance business of the Royal London Group. Roger now runs his own marketing consultancy that focuses on the financial services sector.  He also runs a highly successful podcast series of which this is number 32.  I was […]

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