Content Marketing platforms are no longer a barrier to entry for SMEs

Every digital marketing survey right now states that content marketing will be an organisation’s number one spend in 2018. Which is all very well for large businesses, but my experience in working with SMEs is that they can’t justify the monthly outlay of a HubSpot, Salesforce Pardot, Marketo, Eloqua etc. I get that too.  Content […]


Everyone is responsible for great content

I was given a timely reminder of how everyone in an organisation can contribute to great content when I was recently running a workshop with an IFA in Edinburgh. I was keen to understand what are the issues that are important to this company’s clients, or “worries” as one of the directors put it. I like […]


Significant Challenges for Financial Services using Social Media

Identify Theft Financial services are in difficult place when it comes to adopting social media as part of their communications strategy.  This is primarily due to the risks that social media can represent to them i.e. regulatory, reputation and operational risk. While banking, insurance, pension and investment companies are seeking to earn or re-gain the trust […]