26
Feb

Content Marketing in Scotland – not yet

Content Marketing in Scotland – not yet I’ve been writing about content marketing for the last 18 months. I reckon that is a reasonable length of time in the fast changing digital world. Yet the term has almost no resonance in Scotland as far as I can tell. Every report I read about digital trends [...]

05
Feb

Charity begins at home

Charity begins at home This is another “wee” departure from my usual content marketing blog but I thought it might be of interest to any of you who are involved in fund raising for charitable events. Background Our next door neighbour suffered a terrible accident when a tree fell on him and he is now [...]

20
Jan

Third Parties First, Vendors Last – an explanation

Third Parties First, Vendors Last – an explanation When I talk to people about content marketing, one of the key phrases I use is “Third parties first, vendors last” as being the new mantra of the buying decision process.  I’m then often asked to explain what this means, so I thought I’d put into a [...]