When Content Marketing Is Just Not Appropriate

As you know I’m a big fan of content marketing and write about the subject on a regular basis.  What you may not know is that I’m also a fan of the BBC as a source of news.  So it came as something of a surprise when I realised that these two interests have begun […]


Podcast on Content Marketing in Financial Services with Roger Edwards

Roger Edwards and I used to work together when he was marketing director at Bright Grey the protection insurance business of the Royal London Group. Roger now runs his own marketing consultancy that focuses on the financial services sector.  He also runs a highly successful podcast series of which this is number 32.  I was […]


Four Reasons Why Companies Don’t Adopt Content Marketing

Here are four reasons why companies don’t adopt content marketing. Most articles and blogs about content marketing focus on the steps that you need to take in order to transform your business. In fact I’ve written several in that vein myself.  Well I thought it might be quite fun to turn this around and look […]