14
Jun

Significant Challenges for Financial Services using Social Media

Identify Theft Financial services are in difficult place when it comes to adopting social media as part of their communications strategy.  This is primarily due to the risks that social media can represent to them i.e. regulatory, reputation and operational risk. While banking, insurance, pension and investment companies are seeking to earn or re-gain the trust […]

12
Feb

Corporate Social Networking for Dock Workers

Typically when you see promotional videos for corporate social networking tools like Yammer, Slack, Chatter and Facebook for Business, they tend to show office based environments with bright young things sharing great ideas. Well in the same way that the mobile telephone industry misunderstood its actual target market back in the day, then I’m wondering […]

10
Apr

When Content Marketing Is Just Not Appropriate

As you know I’m a big fan of content marketing and write about the subject on a regular basis.  What you may not know is that I’m also a fan of the BBC as a source of news.  So it came as something of a surprise when I realised that these two interests have begun […]